Mr Consistent

Mr. Consistent: Pouring Premium Mixology into China’s Hospitality Scene

Summary

• Premium Market Positioning – Entering China as a high-end cocktail mixer brand targeting luxury hotels, bars, and HORECA.

• Regulatory & Logistics Setup – Completed end-to-end compliance, importation, and value chain planning to enable seamless execution.

• Brand Activation – Executed a hybrid PR and brand awareness campaign across digital and touchpoints.

• Dual-Channel Sales Launch – Opening Tmall eCommerce flagship stores while activating distribution via 20+ top-tier on-trade partners in key provinces.

1. Market Entry Objectives

Mr. Consistent, an Australian brand redefining at-home and professional mixology, aimed to build a presence in China’s premium beverage segment. With rising demand for quality cocktail experiences, the brand focused on hospitality and retail audiences who value craft, convenience, and consistency.

2. Go-to-Market Enablement

To ensure a frictionless launch, our team led:
• Regulatory registrations and documentation in line with Chinese import requirements
• Product labeling compliance for premium mixers and bottled beverages
• Supply chain mapping across bonded and onshore warehouses for fast fulfilment

3. Brand Activation & Awareness

We are launching an omnichannel strategy to introduce Mr. Consistent to both trade and consumers.
• Offline: PR activations, bar sampling nights, and high-end F&B events in Shanghai and Guangzhou
• Online: Content-led storytelling on Little Red Book, WeChat and Douyin, supported by KOL seeding and cocktail education

4. Sales Channel Strategy

We are opening Mr. Consistent’s official flagship stores on Tmall and Little Red Book, while simultaneously onboarding:
• 20+ high-performing distributors across Guangdong and Shanghai
• Luxury hotel groups, upscale restaurants, and curated on-premise partners

Outcome

Mr. Consistent is now ready to hold a strong footprint in China’s emerging cocktail culture, with a premium positioning backed by compliance, distributor reach, and a brand story that resonates with the modern urban consumer.