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OTC & Pharmaceutical

We help OTC and pharmaceutical businesses navigate globaly regulatory complexity and activate compliant sales channels.

pharmaceutical over-the-counter pills
pharmaceutical over-the-counter pills
pharmaceutical over-the-counter pills

Overview

Stratforms delivers full-service market entry and brand activation for OTC and pharmaceutical products, combining complex regulatory navigation & execution, compliance, eCommerce execution, and digital brand building. We have launched and operated dedicated e-commerce assets and developed local hero SKUs in this space. Our services & capabilities included livestream partnerships, distributor engagement, and integrated campaigns across multi-channel distribution networks. Through strategic planning, performance marketing, and consumer feedback loops, we build scalable models to support long-term demand and sustainable growth.

Key Services

Whether you're launching vitamins, cold remedies, or dermatological treatments, we help you bring OTC and pharmaceutical products to market—without compromising compliance, customer trust, or commercial momentum.

Product Registration & Regulatory Strategy
Product Registration & Regulatory Strategy
Product Registration & Regulatory Strategy
Market Access & Sales Channel Setup
Market Access & Sales Channel Setup
Market Access & Sales Channel Setup
Consumer Education & Brand Building
Consumer Education & Brand Building
Consumer Education & Brand Building
Controlled Expansion & Commercial Oversight
Controlled Expansion & Commercial Oversight
Controlled Expansion & Commercial Oversight
Blue 3D Image
Blue 3D Image
Blue 3D Image

Our Approach

1. Secure Product Approvals & Legal Pathways
We collaborate with regulatory partners to classify and register products for CBEC or general trade, and ensure packaging and claims meet all local standards.

2. Set Up Sales & Distribution Infrastructure
We build official stores and B2B relationships, structure pricing, and prepare fulfilment pipelines to ensure inventory moves legally and efficiently.

3. Activate the Brand Digitally & On-Ground
We engage customers through social channels, livestreams, and influencer partnerships and a variety of other mediums based on your needs and best-market fit. We take care to ensure we're making claims which are compliant with all laws and regulations and out trust-building education resources for B2B and B2C leads and customers.

4. Monitor, Optimise & Expand
We track performance, provide quarterly reporting, and support new platform entry or offline retail expansion.

Who It’s For?

OTC and pharmaceutical brands with market-ready SKUs looking to enter new markets through compliant, scalable channels.

We typically support products registered for over-the-counter sale or cross-border eCommerce—not prescription drugs or highly controlled products (e.g. AUST-R, FDA Schedule II, EMA prescription-only categories).

Talk to someone who’s done this before.

Skip the guesswork. Book a strategy session with Stratforms to chart a clear, confident path into China, India, or the US—tailored to your category, goals, and growth stage.