Meet Stratforms
Experienced Partners. Considered Execution.
We help brands expand with clear strategy, the correct operational and business structure and minimised risk. Backed by decades of experience, across multiple categories, we understand the challenges and how to get through them to drive results.
Trusted by Global Businesses
Trusted Worldwide
Trusted by Global Businesses
What Brand Building Looks Like in a New Market
We believe ambitious brands deserve a bigger stage. While every brand’s journey is unique, this framework reflects how we typically guide companies into new markets step-by-step.
Partnership
We offer flexible, strategic partnerships & business structures, built on long-term vision and investment—designed for alignment, growth, and lasting value.
Strategy & Plan
We bring local expertise in regulation, market access, and channel relationships—backed by infrastructure across finance, logistics, marketing, and sales to help you scale with confidence.
360° Brand Building
We deliver end-to-end brand building—from research and strategy to content creation and execution, both online and offline. Combining deep market insights, tailored brand planning, to ensure meaningful impact and consistent growth.
Distribution
We deliver comprehensive multi-channel distribution, online with in house eCommerce execution, and offline with national retail coverage with our on-trade and off-trade sales specialists into HORECA & high end retail & grocery.
Partnership
We offer flexible, strategic partnerships & business structures, built on long-term vision and investment—designed for alignment, growth, and lasting value.
Strategy & Plan
We bring local expertise in regulation, market access, and channel relationships—backed by infrastructure across finance, logistics, marketing, and sales to help you scale with confidence.
360° Brand Building
We deliver end-to-end brand building—from research and strategy to content creation and execution, both online and offline. Combining deep market insights, tailored brand planning, to ensure meaningful impact and consistent growth.
Distribution
We deliver comprehensive multi-channel distribution, online with in house eCommerce execution, and offline with national retail coverage with our on-trade and off-trade sales specialists into HORECA & high end retail & grocery.
Partnership
We offer flexible, strategic partnerships & business structures, built on long-term vision and investment—designed for alignment, growth, and lasting value.
Strategy & Plan
We bring local expertise in regulation, market access, and channel relationships—backed by infrastructure across finance, logistics, marketing, and sales to help you scale with confidence.
360° Brand Building
We deliver end-to-end brand building—from research and strategy to content creation and execution, both online and offline. Combining deep market insights, tailored brand planning, to ensure meaningful impact and consistent growth.
Distribution
We deliver comprehensive multi-channel distribution, online with in house eCommerce execution, and offline with national retail coverage with our on-trade and off-trade sales specialists into HORECA & high end retail & grocery.
Meet the Leaders Who Will Power Your Projects
Meet the Leaders Who Will Power Your Projects
Our team becomes your team and combines big-picture thinking with hands-on delivery, backed by years of experience & success. We believe that if you build the people, the people will build the business.
Our team becomes your team and combines big-picture thinking with hands-on delivery, backed by years of experience & success. We believe that if you build the people, the people will build the business.
Dean Lin
National Sales Manager
10+ years of F&B sales leadership across China, leading new business, retail, and distribution growth to HORECA, high-end hotels, and distributors.
Dean Lin
National Sales Manager
10+ years of F&B sales leadership across China, leading new business, retail, and distribution growth to HORECA, high-end hotels, and distributors.
Bio
Dean Lin
National Sales Manager
10+ years of F&B sales leadership across China, leading new business, retail, and distribution growth to HORECA, high-end hotels, and distributors.
Bio
Carrie Zhang
Logistics Manager
10+ years managing international logistics, customs clearance, and freight forwarders, with strong English and problem-solving skills.
Carrie Zhang
Logistics Manager
10+ years managing international logistics, customs clearance, and freight forwarders, with strong English and problem-solving skills.
Bio
Carrie Zhang
Logistics Manager
10+ years managing international logistics, customs clearance, and freight forwarders, with strong English and problem-solving skills.
Bio
Christy Liang
Operations Director
20+ years in import/export, with deep expertise in China’s regulatory, tax, and operational frameworks.
Christy Liang
Operations Director
20+ years in import/export, with deep expertise in China’s regulatory, tax, and operational frameworks.
Bio
Christy Liang
Operations Director
20+ years in import/export, with deep expertise in China’s regulatory, tax, and operational frameworks.
Bio
Ivan Wang
E-Commerce Manager
Expert in e-commerce platform setup & operation, food & nutrition categories, data analysis, market research, live streaming, Tmall promotional tools and conversion rate optimisation
Ivan Wang
E-Commerce Manager
Expert in e-commerce platform setup & operation, food & nutrition categories, data analysis, market research, live streaming, Tmall promotional tools and conversion rate optimisation
Bio
Ivan Wang
E-Commerce Manager
Expert in e-commerce platform setup & operation, food & nutrition categories, data analysis, market research, live streaming, Tmall promotional tools and conversion rate optimisation
Bio
Jacqueline Ma
Office Manager
Extensive experience launching brands from scratch, with over 7 years and 50+ successful activations.
Jacqueline Ma
Office Manager
Extensive experience launching brands from scratch, with over 7 years and 50+ successful activations.
Bio
Jacqueline Ma
Office Manager
Extensive experience launching brands from scratch, with over 7 years and 50+ successful activations.
Bio
Jonathan Cox
CEO & Founder
20 years scaling global brands with an MBA from Rollins College.
Jonathan Cox
CEO & Founder
20 years scaling global brands with an MBA from Rollins College.
Bio
Jonathan Cox
CEO & Founder
20 years scaling global brands with an MBA from Rollins College.
Bio
Kathy Lu
Brand Manager Homeware & Skincare
Business Administration graduate from South China Normal University with 9 years at Mannings China, expert in brand commercialisation in China.
Kathy Lu
Brand Manager Homeware & Skincare
Business Administration graduate from South China Normal University with 9 years at Mannings China, expert in brand commercialisation in China.
Bio
Kathy Lu
Brand Manager Homeware & Skincare
Business Administration graduate from South China Normal University with 9 years at Mannings China, expert in brand commercialisation in China.
Bio
Liu Cunming
Director
30 years of experience in high-end manufacturing and operations across China and Southeast Asia.
Liu Cunming
Director
30 years of experience in high-end manufacturing and operations across China and Southeast Asia.
Bio
Liu Cunming
Director
30 years of experience in high-end manufacturing and operations across China and Southeast Asia.
Bio
Linlin Xu
Content Creation
Creates platform-specific, on-brand digital content for Little Red Book, Douyin, and major eCom platforms tailored to Chinese consumer preferences.
Linlin Xu
Content Creation
Creates platform-specific, on-brand digital content for Little Red Book, Douyin, and major eCom platforms tailored to Chinese consumer preferences.
Bio
Linlin Xu
Content Creation
Creates platform-specific, on-brand digital content for Little Red Book, Douyin, and major eCom platforms tailored to Chinese consumer preferences.
Bio
Missy Liufu
Brand Activation
Specialist in digital brand activation and project management, with a background in International Business from Guangzhou College.
Missy Liufu
Brand Activation
Specialist in digital brand activation and project management, with a background in International Business from Guangzhou College.
Bio
Missy Liufu
Brand Activation
Specialist in digital brand activation and project management, with a background in International Business from Guangzhou College.
Bio
Renee Zhao
Brand Manager Nutrition & OTC
Bachelor of Engineering in Pharmaceutical Engineering, specialist in eCommerce and regulatory compliance for nutrition and OTC products.
Renee Zhao
Brand Manager Nutrition & OTC
Bachelor of Engineering in Pharmaceutical Engineering, specialist in eCommerce and regulatory compliance for nutrition and OTC products.
Bio
Renee Zhao
Brand Manager Nutrition & OTC
Bachelor of Engineering in Pharmaceutical Engineering, specialist in eCommerce and regulatory compliance for nutrition and OTC products.
Bio
Sherry Luo
Financial Controller
University of Queensland Accounting graduate with expert-level knowledge in financial management for China-based distribution businesses.
Sherry Luo
Financial Controller
University of Queensland Accounting graduate with expert-level knowledge in financial management for China-based distribution businesses.
Bio
Sherry Luo
Financial Controller
University of Queensland Accounting graduate with expert-level knowledge in financial management for China-based distribution businesses.
Bio
Stephanie Yin
TBA
Master’s in Enterprise Innovation Management (University of Exeter) with expertise in online/offline channel development across beauty, personal care, and F&B.
Stephanie Yin
TBA
Master’s in Enterprise Innovation Management (University of Exeter) with expertise in online/offline channel development across beauty, personal care, and F&B.
Bio
Stephanie Yin
TBA
Master’s in Enterprise Innovation Management (University of Exeter) with expertise in online/offline channel development across beauty, personal care, and F&B.
Bio
Tyson Murphy
National Sales Manager
F&B strategy and sales leader in China with an MBA from Victoria University, Melbourne.
Tyson Murphy
National Sales Manager
F&B strategy and sales leader in China with an MBA from Victoria University, Melbourne.
Bio
Tyson Murphy
National Sales Manager
F&B strategy and sales leader in China with an MBA from Victoria University, Melbourne.
Bio
Yoyo Wang
E-Commerce Manager
eCommerce operations expert across JD, Tmall, and Douyin, with 8 years managing Watsons’ personal care online stores using data to drive growth.
Yoyo Wang
E-Commerce Manager
eCommerce operations expert across JD, Tmall, and Douyin, with 8 years managing Watsons’ personal care online stores using data to drive growth.
Bio
Yoyo Wang
E-Commerce Manager
eCommerce operations expert across JD, Tmall, and Douyin, with 8 years managing Watsons’ personal care online stores using data to drive growth.
Bio
"Stratforms is a full-service market entry and commercialization company, specialising in launching & selling brands into the world’s largest consumer markets."
- Jonathan Cox, CEO & Founder
Our mission is to grow your business globally
We help ambitious brands reimagine and realise international expansion with confidence, clarity, and local execution.
Our mission is to grow your business globally
We help ambitious brands reimagine and realise international expansion with confidence, clarity, and local execution.
Why choose Stratforms
Integrity & Transparency
We simplify the complexity of international expansion so our clients can act decisively.
Integrity & Transparency
We simplify the complexity of international expansion so our clients can act decisively.
Integrity & Transparency
We simplify the complexity of international expansion so our clients can act decisively.
Expert & Experienced
We bring decades of hands-on experience in cross-border eCommerce, logistics, and international sales.
Expert & Experienced
We bring decades of hands-on experience in cross-border eCommerce, logistics, and international sales.
Expert & Experienced
We bring decades of hands-on experience in cross-border eCommerce, logistics, and international sales.
Scalability & Growth Mindset
We think big, act boldly, and help our clients realise their global potential.
Scalability & Growth Mindset
We think big, act boldly, and help our clients realise their global potential.
Scalability & Growth Mindset
We think big, act boldly, and help our clients realise their global potential.
Localised & Connected
We have boots on the ground and tailor every solution to fit the cultural, regulatory, and commercial needs of the local market.
Localised & Connected
We have boots on the ground and tailor every solution to fit the cultural, regulatory, and commercial needs of the local market.
Localised & Connected
We have boots on the ground and tailor every solution to fit the cultural, regulatory, and commercial needs of the local market.
What we offer
We give you the strategy, the plan, and provide the execution. That means a clear course of action, tailored to your category, market, and growth goals, backed by the operational support & experience to deliver it, creating your bridge into the world's largest and fastest growing economies.
Where We Drive the Most Impact
Where We Drive the Most Impact
Where We Drive the Most Impact
We specialise in high-growth FMCG and consumer product categories where brand trust, compliance, and speed-to-market are critical.
Beauty & Personal Care
Beauty & Personal Care
Beauty & Personal Care
OTC & Pharmaceutical
OTC & Pharmaceutical
OTC & Pharmaceutical
Food & Beverage
Food & Beverage
Food & Beverage
Health & Nutrition
Health & Nutrition
Health & Nutrition
Home & Lifestyle
Home & Lifestyle
Home & Lifestyle
Mother & Baby
Mother & Baby