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Beauty & Personal Care
Navigating complex regulations, market nuances, and consumer expectations for beauty and personal care brands.
Our Capabilities
Our Industries
Overview
Beauty and personal care is one of the most competitive categories in global retail. As brands expand into Asia and the US, product claims, packaging regulations, and consumer preferences vary widely by market. We help brands localize effectively, protect their IP, and build go-to-market strategies that create momentum without compromising brand identity.
Key Services
Our work spans go-to-market strategy, regulatory compliance, product adaptation, and omnichannel execution—ensuring beauty brands launch with impact and scale with confidence.
Our Approach
We take a structured, insight-led approach tailored to beauty and personal care brands looking to scale with confidence across new markets:
Secure Your Brand
We ensure your trademarks, domains, and IP are protected—then handle all product registrations and approvals, reducing compliance risk from day one.Localize Strategically
We tailor your brand positioning, packaging, and messaging for cultural fit—without compromising brand integrity. Our team oversees research, strategy, creative, and copy.Build Your Channels
We establish your flagship stores on key platforms, launch local social channels, and build the infrastructure required to activate and convert demand.Launch & Scale
From product introductions to leading distributors and platforms, to omnichannel activation campaigns—we put your brand in the right hands and the right places to grow.
Who It’s For?
This capability is designed for global-ready beauty and personal care brands that are scaling into Asia or the US. Ideal partners include:
Skincare, haircare, cosmetics, or wellness brands with clear differentiation and a strong home-market presence
Brand managers and general managers seeking growth in high-potential international markets
C-suite leaders looking to de-risk expansion while protecting brand integrity
Talk to someone who’s done this before.
Skip the guesswork. Book a strategy session with Stratforms to chart a clear, confident path into China, India, or the US—tailored to your category, goals, and growth stage.
Featured Case Studies.
We don’t do theory—we do traction. Here’s how we’ve helped global teams turn uncertainty into outcomes across Asia and beyond.
