Remedy Drinks

Remedy Drinks: Scaling a Sparkling Functional Beverage Across China

Summary (through year 3)

• #1 Kombucha Brand on Tmall (Year 2): Achieved market leadership through a multi-channel eCommerce strategy.

• 800+ General Trade POS: Expanded B2B distribution across premium grocery and HORECA channels.

• 143 Livestream Events & 9 Taobao Stores: Drove category awareness through flagship eCommerce and social commerce platforms.

• 200+ Offline Activations: Partnered with Lululemon, Aldi, Ole, and Will’s Gym to build brand affinity and educate consumers.

• $2.4M in Retail Sales: Selling 1.3M units since launch, tapping into China’s growing health beverage segment.

1. Brand Activation & Positioning

We positioned Remedy as a healthy, sparkling prebiotic drink—with <12 calories per 330ml—and placed taste and functionality at the core of its market appeal.

To build brand equity and educate the market on this emerging category, we executed:

• 200+ offline events, focused on sampling and education

• Co-branded activations with partners like Will’s Gym, Aldi, Ole, and Lululemon

• 16 custom merchandise SKUs used across retail and marketing touchpoints

2. Digital Sales (CBEC & Social Commerce)

We launched Remedy’s flagship presence across China’s leading online platforms:

• Tmall Global Flagship Store (Dec 2021)

• TikTok Global Flagship Store (July 2022)

• 143 livestream events, supported by KOLs and platform tools

• 9 Taobao stores, broadening exposure across niche and high-volume verticals

By Year 2, Remedy had become the #1 kombucha brand on Tmall, establishing clear digital dominance in the category.

3. Offline Sales (General Trade / B2B Distribution)

General Trade setup for import took 9 months and culminated in Remedy’s placement in:

• 800+ points of sale, including high-end grocers, HORECA, and boutique retail

• Leading QSR chains and health-focused cafés across Tier 1 and 2 cities

This significantly extended brand reach beyond the digital channel and into the hands of everyday consumers.

4. Performance & Impact

Since launch, Remedy has:

• Achieved $2.4M AUD in retail sales.

• Sold close to 1M units of Remedy Kombucha in China.

• Established category leadership and deep market penetration across China’s competitive health beverage space.

Note: The case studies presented on this website highlight projects led by Jonathan Cox, Stratforms and the China execution team over the past 25 years. They include both current and former client work, and in some cases, projects undertaken in partnership with other entities or collaborative teams. These case studies are shared strictly for historical and illustrative reference, and do not imply ongoing client relationships, endorsements, or current affiliations unless explicitly stated.