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Home & Lifestyle
We help everyday homeware brands expand into high-growth international markets.
Our Capabilities
Our Industries
Overview
We help home and lifestyle brands expand into global markets with precision and consistency. From regulatory approvals to channel development, we deliver the infrastructure and insight required to establish a trusted, scalable presence.
Whether you're selling kitchenware, home textiles, or everyday essentials, we ensure your brand is locally relevant, commercially viable, and operationally sound.
Key Services
We work with functional, design-forward home brands ready to expand into Asia and the US. Whether you sell direct to consumer, through retail partnerships, or via distributors, we ensure your expansion strategy is commercially viable and built for longevity.
Our Approach
We support home and lifestyle brands with a clear, structured path to international growth—built for operational efficiency, category fit, and long-term traction.
Secure the Foundations
We confirm product eligibility, secure trademarks, and align on logistics and warehousing requirements specific to each target market.Localise for Relevance
Our team adapts your packaging, product messaging, and in-market merchandising to meet the aesthetic and practical expectations of local consumers and retail partners.Build the Right Channels
We identify and establish your optimal mix of B2B and B2C channels—connecting you to leading distributors, retailers, and marketplaces that fit your brand profile and growth targets.Launch with Precision
From digital marketing to offline activation, we orchestrate launch campaigns designed to generate awareness, drive trial, and convert first-time buyers into repeat customers.Optimise for Growth
Through structured reporting, business reviews, and continuous refinement, we help you scale with confidence—without compromising quality, compliance, or brand integrity.
Who It’s For?
This capability is designed for homeware and lifestyle brands entering new global markets, including:
Cookware, kitchen tools, and tableware
Home textiles, soft furnishings, linens, bedding
Storage and utility products
Interior accessories and everyday household essentials
Talk to someone who’s done this before.
Skip the guesswork. Book a strategy session with Stratforms to chart a clear, confident path into China, India, or the US—tailored to your category, goals, and growth stage.
Featured Case Studies.
We don’t do theory—we do traction. Here’s how we’ve helped global teams turn uncertainty into outcomes across Asia and beyond.
