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Mother & Baby

We help trusted Mother & Baby brands navigate the high-stakes journey of international expansion—without compromising care, compliance, or commercial performance.

Chinese baby with Reid Fruit Cherries
Chinese baby with Reid Fruit Cherries
Chinese baby with Reid Fruit Cherries

Overview

Mother & Baby is one of the most tightly regulated, emotionally sensitive, and brand-reliant categories on the shelf. Whether you’re exporting infant formula, baby wipes, or postnatal nutrition products, local trust is everything. There’s no room for error.

At Stratforms, we help you protect your brand integrity while unlocking scalable distribution in China, India, and the US. From registrations and labelling, warehousing and marketing, we manage the complexity and mitigate the risk. We exist so that your products land where in the hands of parents who trust them.

Key Services

Our approach combines precision, care, and commercial clarity—giving your brand everything it needs to launch and grow responsibly in global markets.

Regulatory Navigation & Brand Protection
Regulatory Navigation & Brand Protection
Regulatory Navigation & Brand Protection
Brand Localisation
Brand Localisation
Brand Localisation
Multi-Channel Retail & eCommerce Strategy
Multi-Channel Retail & eCommerce Strategy
Multi-Channel Retail & eCommerce Strategy
Warehousing, Shelf-Life, and Sensitive Stock Handling
Warehousing, Shelf-Life, and Sensitive Stock Handling
Warehousing, Shelf-Life, and Sensitive Stock Handling
Blue 3D Image
Blue 3D Image
Blue 3D Image

Our Approach

  1. Secure the Foundations – We confirm trademark ownership, product clearance, and regulatory pathways across target markets.

  2. Localise With Care – Our team translates brand values into resonant parent-facing messaging, design, and packaging.

  3. Build the Right Sales Engine – We activate across online and offline channels, set up stores, and connect you with trusted partners.

  4. Launch & Scale Responsibly – We manage stock movement, activate in-market campaigns, and refine growth strategy through structured reporting and QBRs.

Who It’s For?

We work with Mother & Baby brands that value trust, care, and commercial clarity—whether you’re selling infant formula, wipes, baby food, or postnatal nutrition.

  • Companies with established product-market fit at home

  • Brands seeking compliant, parent-safe market expansion

  • Teams looking for on-the-ground expertise without building from scratch

  • Leaders ready to expand, but not at the expense of risk or brand reputation

Talk to someone who’s done this before.

Skip the guesswork. Book a strategy session with Stratforms to chart a clear, confident path into China, India, or the US—tailored to your category, goals, and growth stage.