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Health & Nutrition
We help health, wellness, and supplement brands navigate regulatory barriers and reach high-intent customers overseas.
Our Capabilities
Our Industries
Overview
From vitamins and wellness supplements to OTC remedies and functional health products—expanding into new markets demands precision and care. Regulatory requirements vary dramatically by region and category. Shelf-life thresholds, classification ambiguities, and distribution complexity all pose a risk to profitability. We help you anticipate challenges, manage compliance, and design a route-to-market strategy built for traction, longevity, and growth.
Key Services
We partner with health and nutrition brands to localise, launch, and scale across Asia and the US—de-risking expansion while accelerating sales performance.
Our Approach
Secure Brand & Product Approvals
We work with on-ground legal and compliance experts to secure trademarks and navigate registration and approvals across target markets.Localise
Our team develops nuanced creative, messaging, and packaging to meet the expectations of health-conscious consumers and regulators in-region.Build Sales Channels
We set up flagship stores, negotiate with retail chains, and prepare your supply chain and warehousing footprint for in-market delivery.Launch & Grow
We plan and execute omnichannel launch campaigns, monitor performance, and scale what works—while ensuring compliance is never an afterthought.
Who It’s For?
This capability is designed for brands offering OTC supplements, wellness products, and functional health goods looking to expand into new, high-potential markets—without the regulatory complexity of prescription or high-schedule products.
Brands selling vitamins, powders, herbal remedies, and general wellness products
Companies navigating complex labelling, shelf-life, and storage requirements
Businesses seeking trusted distribution, retail visibility, and multi-channel scale
Teams focused on sustainable market entry across China, India, or the US
Note: Our specialisation is in OTC products. We do not typically service products requiring highly-regulated, highly-risky approvals such as AUST-L (Australia), FDA NDA (USA), or EMA Marketing Authorisation (EU).
Talk to someone who’s done this before.
Skip the guesswork. Book a strategy session with Stratforms to chart a clear, confident path into China, India, or the US—tailored to your category, goals, and growth stage.
Featured Case Studies.
We don’t do theory—we do traction. Here’s how we’ve helped global teams turn uncertainty into outcomes across Asia and beyond.
