Colab

Summary

• Cross-Border Launch: Established COLAB Dry Shampoo on Tmall Global.

• Influencer & Community Engagement: Activated brand awareness through Little Red Book (Xiaohongshu), and WeChat collaborations.

• Early Traction Achieved: Secured strong initial consumer reviews and trust, setting the stage for long-term growth in China’s competitive beauty sector.

Brand Objective

COLAB Dry Shampoo, a UK-born beauty brand, sought to expand into China’s high-growth haircare market. The goal was to build awareness quickly, generate consumer trust, and establish sustainable demand through strategic online channels.

Our Approach

We developed and executed a full-service Cross-Border E-Commerce (CBEC) entry strategy:

• Tmall Global CBEC Store Setup and Launch: Created a localized online storefront tailored for Chinese consumers.

• KOL Collaboration and Content Activation on Little Red Book: Partnered with beauty influencers to drive authentic product discovery.

• Social Media Strategy and Community Engagement via WeChat: Built community trust and maintained consistent consumer interaction.

Outcome

Through an integrated brand-building program, COLAB quickly gained visibility and early momentum. Positive consumer reviews, influencer-driven awareness, and strategic community engagement laid the foundation for COLAB’s continued success in China's dynamic beauty market.

Note: The case studies presented on this website highlight projects led by Jonathan Cox, Stratforms and the China execution team over the past 25 years. They include both current and former client work, and in some cases, projects undertaken in partnership with other entities or collaborative teams. These case studies are shared strictly for historical and illustrative reference, and do not imply ongoing client relationships, endorsements, or current affiliations unless explicitly stated.