Manuka Doctor

Manuka Doctor: Multi-Channel Growth in China’s Honey & Skincare Markets

Summary

• Official Tmall Global Launch – Honey & skincare SKUs live across China’s top eCommerce platforms.
• 1,000+ KOL & Social Posts – Targeted digital campaigns to drive visibility and credibility.
• B2B & General Trade Expansion – Distributor partnerships secured for both product lines.
• Rapid Sales Growth – $350K+ in early-stage retail sales.
• Brand Breakthrough – Now one of China’s top-performing New Zealand wellness brands.

1. eCommerce Flagship Launch

We activated Manuka Doctor’s cross-border presence with a coordinated rollout on Tmall Global, VIP.com, and Little Red Book. The store design and product merchandising were tailored to suit local preferences, enabling fast consumer traction and brand legitimacy from day one.

2. Digital Marketing & Influencer Engagement

A multi-platform marketing campaign delivered over 1,000 social media posts, powered by KOLs and tailored local content. Our approach combined storytelling, health education, and promotional cycles to build trust in both Manuka honey and skincare SKUs.

3. B2B Distribution & General Trade Enablement

We worked closely with general trade partners and B2B buyers to extend Manuka Doctor’s reach beyond eCommerce. Distribution deals were secured across key retail categories—bringing the brand into new physical retail formats and offline purchase pathways.

4. Fast Retail Growth & Market Positioning

Within months, Manuka Doctor surpassed $350K in retail sales. The dual-brand proposition—New Zealand’s premium manuka honey and science-led skincare—resonated with Chinese consumers, propelling the brand into a leadership position in both verticals.

Outcome

Through a rapid yet strategic market entry, Manuka Doctor achieved breakout success across eCommerce and B2B channels. The brand now stands as one of China’s most recognisable New Zealand exports in wellness and personal care, with strong growth foundations laid across digital and physical retail.

Note: The case studies presented on this website highlight projects led by Jonathan Cox, Stratforms and the China execution team over the past 25 years. They include both current and former client work, and in some cases, projects undertaken in partnership with other entities or collaborative teams. These case studies are shared strictly for historical and illustrative reference, and do not imply ongoing client relationships, endorsements, or current affiliations unless explicitly stated.