Ego Pharmaceuticals

Ego Pharmaceuticals: Establishing a Premium Dermatological Brand in China

Summary

• Exclusive Flagship Store – Official JD.com store for EGO & QV brands.
• B2B & Wholesale Penetration – Strategic distribution across JD.com and VIP.com.
• 3 Years of Representation – Full-service market enablement and execution.
• Brand Authority – Positioned QV as a trusted dermatological leader in China.
• Sustained Sales Momentum – Consistent growth underpinned by compliance and strategic execution.

1. Exclusive Partnership & Flagship Presence

We secured and operated the official flagship store for EGO Pharmaceuticals and its hero brand QV on JD.com—China’s leading B2C eCommerce platform. The exclusivity enabled consistent brand messaging, pricing control, and high-quality consumer experiences.

2. B2B Distribution & Platform Expansion

In parallel, we built a multi-platform wholesale strategy across VIP.com and JD.com’s wholesale arms. This dual-channel model maximised reach while safeguarding the brand’s dermatological positioning and retail pricing integrity.

3. Long-Term Representation & Execution

Over a 3-year engagement, we led full-service operations—covering regulatory compliance, logistics, pricing strategy, and day-to-day store management. The result was sustainable sales growth and a consistent, professional brand presence in-market.

4. Strategic Positioning in the Beauty & Health Category

We crafted category-specific messaging to position QV as a science-backed, dermatologist-recommended brand, differentiated from mass-market beauty competitors. This resonated strongly with Chinese consumers seeking trust and efficacy in skincare.

Outcome

Through exclusive distribution rights, long-term partnership, and careful brand stewardship, we built a defensible market position for Ego Pharmaceuticals. QV now competes confidently in China’s premium skincare segment, supported by strong sales fundamentals and a compliant operational backbone.

Note: The case studies presented on this website highlight projects led by Jonathan Cox, Stratforms and the China execution team over the past 25 years. They include both current and former client work, and in some cases, projects undertaken in partnership with other entities or collaborative teams. These case studies are shared strictly for historical and illustrative reference, and do not imply ongoing client relationships, endorsements, or current affiliations unless explicitly stated.