CelebritySlim

Celebrity Slim: High-Volume Market Entry for a Functional Nutrition Brand

Summary

• Multi-Platform DTC Strategy – Launched across Tmall Global, JD.com, and VIP.com.

• 20,000+ Units in a Single Month – Surged during China’s 6.18 shopping festival.

• KOL & Livestream Execution – Drove conversions through Douyin and Taobao live commerce.

• Price & Promo Tactics – Bundling and gifting strategies increased first-time buyers.

• Functional Product Compliance – Aligned messaging with China’s strict regulations for sustained performance.

1. Market Entry Strategy & eCommerce Launch

To drive visibility and rapid adoption, we launched CelebritySlim across China’s top direct-to-consumer channels—Tmall Global, JD.com, and VIP.com. Each platform was tailored with locally optimised messaging, storefront design, and merchandising strategies to suit Chinese consumer behaviour.

2. Promotions, Pricing & Peak Campaigns

We activated bundled promotions, time-limited discounts, and gift-with-purchase incentives to drive first-time trial. The 6.18 mid-year festival saw a sales peak of over 20,000 units in a single month, establishing strong category traction.

3. Influencer & Livestream Activation

CelebritySlim gained exposure and credibility through targeted influencer collaborations, livestream campaigns, and KOL promotions. Our ongoing presence on Taobao and Douyin amplified product awareness and drove conversion at scale.

4. Regulatory Alignment & Product Messaging

Operating in China’s highly regulated functional nutrition space, we refined CelebritySlim’s claims and packaging for local compliance. This ensured seamless customs clearance, trust-building with consumers, and long-term brand integrity in-market.

Note: The case studies presented on this website highlight projects led by Jonathan Cox, Stratforms and the China execution team over the past 25 years. They include both current and former client work, and in some cases, projects undertaken in partnership with other entities or collaborative teams. These case studies are shared strictly for historical and illustrative reference, and do not imply ongoing client relationships, endorsements, or current affiliations unless explicitly stated.