Brookfarm

Brookfarm: Scaling Premium Australian Food in China’s CBEC Market

Summary

• Exclusive CBEC Distributor – 3 years managing Brookfarm’s presence, ensuring strategic consistency.

• Multi-Platform Expansion – Launched across Tmall Global, JD Worldwide, and more.

• $2M+ in Sales – Surpassed sales milestones via strong SKU performance and in-platform promotions.

• Premium Positioning – Established Brookfarm as a trusted name among health-conscious Chinese consumers.

1. Strategic CBEC Entry & Brand Stewardship

As Brookfarm’s exclusive cross-border eCommerce distributor in China, we led a structured three-year market entry and brand-building program. From compliance to content, we ensured every touchpoint aligned with Brookfarm’s premium positioning and Australian provenance story.

2. Multi-Platform Growth & Channel Expansion

We launched and operated Brookfarm storefronts across Tmall Global, JD Worldwide, and other high-traffic platforms. Our team oversaw everything from flagship store setup to product merchandising, performance marketing, and sales operations—ensuring full-funnel growth.

3. Revenue Generation & Product Focus

Sales exceeded $2 million over the campaign period, with traction driven by top-performing SKUs. Strategic promotions, seasonal campaigns, and shopper engagement tactics delivered consistent growth and repeat purchases.

4. Market Positioning & Consumer Trust

By localising messaging, highlighting functional product benefits, and maintaining a premium brand identity, we positioned Brookfarm as a staple for health-conscious families. The result: a durable presence in China’s competitive, quality-driven food category.

Note: The case studies presented on this website highlight projects led by Jonathan Cox, Stratforms and the China execution team over the past 25 years. They include both current and former client work, and in some cases, projects undertaken in partnership with other entities or collaborative teams. These case studies are shared strictly for historical and illustrative reference, and do not imply ongoing client relationships, endorsements, or current affiliations unless explicitly stated.