Bodiez

BODIEZ: Launching a Premium Functional Beverage in China

Summary

• Regulatory Readiness – Completed GACC registration, Chinese labelling, and product importation

• Brand Activation – Delivered digital and offline brand campaigns to drive early awareness

• eCommerce Launch – Official Little Red Book store established for direct-to-consumer sales

• Targeted Market Positioning – Introduced as a premium wellness beverage for gyms and active consumers

• Omnichannel Marketing – Deployed integrated campaigns across China’s top digital platforms

1. Regulatory Enablement & Market Access

Before launching, we secured full regulatory compliance for Bodiez products entering China:

• Completed GACC registration and importation processes

• Localised all labelling and packaging in line with Chinese standards

• Cleared key category-specific requirements for functional beverage classification

This upfront work de-risked market entry and laid the groundwork for uninterrupted sales flow.

2. Strategic Brand Activation

To introduce Bodiez to China’s health-conscious consumers, we designed and executed a full-funnel brand launch strategy:

• Activated across digital and physical environments

• Delivered targeted awareness campaigns through KOLs, in-gym promotions, and sampling initiatives

• Focused messaging on the product’s functional benefits, taste, and premium credentials

This ensured early visibility and credibility in a crowded beverage category.

3. eCommerce Infrastructure

We launched Bodiez’s official Little Red Book store, creating a seamless path to purchase for early adopters:

• Enabled direct-to-consumer fulfilment through a trusted local channel

• Integrated with social and content platforms to fuel discovery and conversion

• Optimised storefront design and SKU presentation for local shopping behaviour

4. Positioning & Channel Strategy

Our approach centered on making Bodiez the go-to choice for China’s fitness and wellness community:

• Positioned the brand in high-end gyms, health clubs, and lifestyle venues

• Built credibility by aligning with influencers and wellness content creators

• Supported placement with educational campaigns to build category understanding

5. Omnichannel Marketing Execution

From product discovery to long-term loyalty, we ran marketing campaigns across every major Chinese digital channel:

• Focused on awareness, trial, and education through Little Red Book, WeChat, and other platforms

• Ensured consistency of voice, positioning, and visual identity across all touchpoints

• Monitored performance in real-time to optimise targeting and engagement

Outcome

Bodiez entered China with confidence—compliant, positioned, and connected to the right audiences. The brand established a high-visibility presence across online channels, built trust within the health and fitness ecosystem, and laid the foundations for long-term growth in one of the world’s most dynamic beverage markets.

Note: The case studies presented on this website highlight projects led by Jonathan Cox, Stratforms and the China execution team over the past 25 years. They include both current and former client work, and in some cases, projects undertaken in partnership with other entities or collaborative teams. These case studies are shared strictly for historical and illustrative reference, and do not imply ongoing client relationships, endorsements, or current affiliations unless explicitly stated.