Blis Probiotics

Blis Probiotics: Launching a Clinically Proven Health Brand in China

Summary

• Tmall Global Flagship Launched – 110,000+ unique visitors in the first 20 months

• 1.36M+ Social Views – Strategic multi-platform engagement to drive awareness

• 97 Livestreams & 14 Taobao Sellers – Scaled brand presence through live commerce and partnerships

• 7,237 Customers & 26% Repurchase Rate – Early traction with strong consumer loyalty signals

• Regulatory Readiness – Navigated compliance for cross-border health product entry

1. Market Entry Objectives

Blis Probiotics, a clinically backed oral probiotic brand, set its sights on the China market to capture rising demand for science-based wellness products. With zero awareness and no local presence, the objective was clear: build visibility, educate the market, and convert trust into sales—fast.

2. Channel Activation & Store Readiness

We launched the Blis Tmall Global Flagship Store in January 2021, engineered from day one for growth and scalability:

• Attracted over 110,000 unique visitors

• Structured for SKU experimentation and audience segmentation

• Optimised merchandising and navigation for Chinese shopper preferences

This digital foundation provided the commercial and operational backbone for brand growth.

3. Building Brand Equity Through Content & Community

We deployed a content-led strategy across China’s dominant digital platforms to cultivate trust and accelerate familiarity:

• 1.36M+ social views and 164,000+ engagements through Weibo, Little Red Book, and others

• 2,191 content assets created for localised storytelling and category education

• 97 livestreams and 14 Taobao seller partnerships drove discovery through trusted voices

This high-touch approach ensured repeated exposure at key decision-making moments.

4. Early Traction and Brand Stickiness

In under two years, Blis achieved:

• 7,237 unique customers

• 26% repurchase rate—a strong early indicator of product satisfaction and trust

• Ongoing acquisition via both paid and organic channels

By pairing content with conversion-focused tactics, we established a flywheel of trial and loyalty.

5. Regulatory & Compliance Enablement

China’s cross-border eCommerce (CBEC) channel presents unique compliance challenges—especially for regulated wellness products. Our team:

• Supported product registration and legal documentation

• Ensured category-specific alignment for health-related claims and positioning

This groundwork de-risked launch and protected the brand’s credibility from day one.

Outcome

Blis Probiotics transitioned from a newcomer to a recognised health and wellness brand in China—driven by platform strategy, consistent customer engagement, and a compliance-first approach. With a scalable foundation in place, the brand is now positioned for long-term, sustainable growth in the world’s most competitive wellness market.

Note: The case studies presented on this website highlight projects led by Jonathan Cox, Stratforms and the China execution team over the past 25 years. They include both current and former client work, and in some cases, projects undertaken in partnership with other entities or collaborative teams. These case studies are shared strictly for historical and illustrative reference, and do not imply ongoing client relationships, endorsements, or current affiliations unless explicitly stated.