China B2B & B2C Distribution Services

End-to-end B2B and B2C sales and distribution solutions for global consumer brands.

From compliance to conversion, we turn complexity into commercial outcomes.

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Trusted by 60+ Global Brands

What Winning in China Looks Like

If you’re a serious consumer brand, you already know the risks. You’re here because you want to get clear on the rewards.

✓

Shelves Stocked. Endcaps Secured.

Get your stock placed front and centre across China’s top retailers, both online and offline.

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Container Loads, Not Cart Abandons

You’re not chasing clicks. You’re moving volume. With proven distribution channels and commercial strategy, your product moves by the pallet, not the post.

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Execution Without the Guesswork

From compliance to logistics, every step is handled by a team who’s done it countless times before. You get a full operational setup that actually delivers.

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Brand Control Without Building a Team

Your team stays focused at HQ. We manage execution locally while you retain full control over pricing, partners, and positioning.

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Confidence at the Top Table

No more black box. You get visibility, governance, and reporting that holds up under board scrutiny because every dollar, unit, and milestone is accounted for.

Nighttime view of a busy street with illuminated shops.

You Don't Just Need an Advisor. You Need Real Sales Execution

If you’re responsible for international growth, you don’t get the luxury of trial and error. China is too complex. The stakes are too high. “Learning as you go” isn’t acceptable at the board level.

You don't need another 'advisor'. You need a trustworthy partner with a strong sales record and real skin in the game.

Sales revenue generated for global consumer brands

Years

Experience launching western businesses in China

You Don't Just Need an Advisor. You Need Real Sales Execution

You don't need another 'advisor'. You need a trustworthy partner with a strong sales record and real skin in the game.

Sales revenue generated for global consumer brands

Years

Experience launching western businesses in China

You Don't Just Need an Advisor. You Need Real Sales Execution

You don't need another 'advisor'. You need a trustworthy partner with a strong sales record and real skin in the game.

Sales revenue generated for global consumer brands

Years

Experience launching western businesses in China

Our specialty is helping established consumer brands rapidly scale their sales and distribution into China - while avoiding the costly missteps and risks that derail far too many.

Jonathan Cox

Founder & CEO, Stratforms

What We Do

China Sales Activation

Stratforms provides an end-to-end sales and distribution partnership model for established consumer brands ready to scale into China.

We offer a fully staffed team with boots on-the-ground - ready to represent your brand in-market.

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Blue truck with red advertisement drives on street.

Jonathan Cox, CEO of Stratforms, speaking at an event surrounding Cross-border eCommerce (CBEC) And General Trade registration

man in blue helmet and blue jacket standing beside cars during daytime

What We Do

What We Do

B2B & B2C Distribution

We build and manage your China sales engine across wholesale, retail, and eCommerce. This means:

purchasing and reselling your stock in China as a your official distributor.

Ontroducing you directly to China’s biggest retail chains and eCommerce platforms.

Running and operating your eCommerce stores (Tmall, JD, WeChat, etc.)

Planning and orchestrating your cross-platform sales campaigns and seasonal promotions.

What We Do

B2B & B2C Distribution

We build and manage your China sales engine across wholesale, retail, and eCommerce. This means:

purchasing and reselling your stock in China as a your official distributor.

Ontroducing you directly to China’s biggest retail chains and eCommerce platforms.

Running and operating your eCommerce stores (Tmall, JD, WeChat, etc.)

Planning and orchestrating your cross-platform sales campaigns and seasonal promotions.

Operations

We set up and run the operational infrastructure required to support your sales.

Full market setup (Cross-Border eCommerce and General Trade)

Compliance, registration, and approvals

Warehousing and logistics coordination

Support for Digital marketing and activations

Reporting, analytics, and strategic guidance

group of people standing in front of brown wooden table

A Direct Inroad to China's Largest Retail Chains, Distribution Networks & eCommerce Platforms

We’ve spent 20 years building relationships in China, so you don’t have to. From top retail chains to China’s leading eCommerce platforms, we have direct, working connections that shortcut years of business development. That means faster onboarding, smoother negotiations, and real sales pathways from day one.

The Doors are open, and relationships 'pre-warmed'

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A Direct Inroad to China's Largest Retail Chains, Distribution Networks & eCommerce Platforms

The Doors are open, and relationships 'pre-warmed'

A Direct Inroad to China's Largest Retail Chains, Distribution Networks & eCommerce Platforms

The Doors are open, and relationships 'pre-warmed'

What a Controlled China Presence Enables

Predictable Revenues

Omnichannel Presence

Air-Tight Foundations

Executive-Level Control

Risk Actively Managed

Predictable Revenues

You’re no longer “testing” China - you’re selling.

Consistent, growing revenue with clear sales data
Repeatable commercial momentum across priority channels
Decision making becomes data-driven

China becomes a managed growth market.

What a Controlled China Presence Enables

Predictable Revenues

Omnichannel Presence

Air-Tight Foundations

Executive-Level Control

Risk Actively Managed

Predictable Revenues

You’re no longer “testing” China - you’re selling.

Consistent, growing revenue with clear sales data
Repeatable commercial momentum across priority channels
Decision making becomes data-driven
China becomes a managed growth market.

What a Controlled China Presence Enables

Predictable Revenues

Omnichannel Presence

Air-Tight Foundations

Executive-Level Control

Risk Actively Managed

Predictable Revenues

You’re no longer “testing” China - you’re selling.

Consistent, growing revenue with clear sales data
Repeatable commercial momentum across priority channels
Decision making becomes data-driven

China becomes a managed growth market.

Trusted by 60+ Global Brands

Client Results & Testimonials

These are the real-world results of clients who chose to scale with Stratforms.

Remedy Drinks

Drove Remedy to #1 kombucha brand on Tmall, activating over 700 retail touchpoints and close to 1M units sold across China.

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$2.4M

in retail sales since launch.

Jonathan Cox is a professional of the highest calibre who operates with an exceptionally high degree of integrity. I have greatly valued his insights, advice and support as we’ve worked together to launch Remedy Drinks in the challenging China market.

Gary Cobbledick

Director

Remedy Drinks

$2.4M

in retail sales since launch.

Gary Cobbledick

Director

Remedy Drinks

Drove Remedy to #1 kombucha brand on Tmall, activating over 700 retail touchpoints and close to 1M units sold across China.

$2.4M

in retail sales since launch.

Gary Cobbledick

Director

What to Expect When You Partner With Us

Market Assessment

We validate China’s real commercial potential for your brand. You gain clarity on pricing, demand, category fit, and the channels that actually make sense - so leadership can confidently greenlight the expansion path forward.

Go-to-Market Roadmap

We then craft a bespoke, executable plan. In here, we define the right market entry model, sequencing, timelines, and commercial milestones, aligning internal stakeholders around a single, focused approach.

White-Glove Operational Setup

We build the Cross-Border eCommerce (CBEC) and General Trade foundations. This includes regulatory, compliance, trademarking & IP, logistics, warehousing, product and store registrations.

Sales Engine Activation

This is where the fun begins. We activate your cross-border eCommerce stores, introduce you to China’s major retail chains, and kick off your sales and activation campaigns on the ground.

Embedded Partner Model

We operate as your on-the-ground sales and distribution team in China. Local agencies, distributors, and channels are managed through transparent workflows and clear accountability - fully aligned with your commercial goals.

Board-Ready Reporting

China becomes visible and measurable. You receive consolidated reporting across platforms and partners, with monthly updates designed for leadership and board-level review.

What to Expect When You Partner With Us

Market Assessment

Go-to-Market Roadmap

White-Glove Operational Setup

We build the Cross-Border eCommerce (CBEC) and General Trade foundations. This includes regulatory, compliance, trademarking & IP, logistics, warehousing, product and store registrations.

Sales Engine Activation

This is where the fun begins. We activate your cross-border eCommerce stores, introduce you to China’s major retail chains, and kick off your sales and activation campaigns on the ground.

Embedded Partner Model

Board-Ready Reporting

China becomes visible and measurable. You receive consolidated reporting across platforms and partners, with monthly updates designed for leadership and board-level review.

What to Expect When You Partner With Us

Market Assessment

Go-to-Market Roadmap

White-Glove Operational Setup

We build the Cross-Border eCommerce (CBEC) and General Trade foundations. This includes regulatory, compliance, trademarking & IP, logistics, warehousing, product and store registrations.

Sales Engine Activation

This is where the fun begins. We activate your cross-border eCommerce stores, introduce you to China’s major retail chains, and kick off your sales and activation campaigns on the ground.

Embedded Partner Model

Board-Ready Reporting

China becomes visible and measurable. You receive consolidated reporting across platforms and partners, with monthly updates designed for leadership and board-level review.

De-Risk your China Expansion

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Aligned Commercial Incentives

We don’t sit on the sidelines. We buy and sell your product - which means our success is directly tied to your commercial traction. Revenue matters because it matters to both of us.

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We Stay Transparent, You Stay in Control

Execution is handled locally - but control stays with you. You retain upstream pricing authority, brand ownership, and full commercial visibility. We operate transparently, with documented workflows and monthly reporting you can trust.

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Governance Built for Executive Teams

The partnership includes structured decision points, defined milestones, and board-ready reporting - so China expansion fits cleanly into executive and board governance frameworks.

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Flexibility Without Long-Term Lock-In

China strategies evolve. Your contract shouldn’t trap you. Engagements are scoped around outcomes, not open-ended retainers. Contract terms are flexible, protecting you from long-term exposure if priorities or conditions change.

An ornate chinese archway stands against a clear sky.

a group of people walking down a street next to tall buildings

How to Start Your China Expansion

Submit Your Brand

Start the process by sharing a few quick details about your product, category, and commercial goals.

Meet, Align & Sign

We clarify the opportunity, align on direction, and formalise the engagement with a proposal that reflects your China potential.

Step Into China

With the plan in place, we activate operations and get your sales and distribution channels moving fast.

Get Started

How to Start Your China Expansion

Submit Your Brand

Start the process by sharing a few quick details about your product, category, and commercial goals.

Meet, Align & Sign

We clarify the opportunity, align on direction, and formalise the engagement with a proposal that reflects your China potential.

Step Into China

With the plan in place, we activate operations and get your sales and distribution channels moving fast.

How to Start Your China Expansion

Submit Your Brand

Start the process by sharing a few quick details about your product, category, and commercial goals.

Meet, Align & Sign

We clarify the opportunity, align on direction, and formalise the engagement with a proposal that reflects your China potential.

Step Into China

With the plan in place, we activate operations and get your sales and distribution channels moving fast.

Get Started

Tap Into the Right Networks

Leverage our working partnerships with Australia’s leading trade and export bodies.

Tap Into the Right Networks

Leverage our working partnerships with Australia’s leading trade and export bodies.

Tap Into the Right Networks

Leverage our working partnerships with Australia’s leading trade and export bodies.

Meet the Leaders Who Will Power Your Growth

Our team becomes your team and combines big-picture thinking with hands-on delivery, backed by years of experience & success. We believe that if you build the people, the people will build the business.

Dean Lin

National Sales Manager

10+ years of F&B sales leadership across China, leading new business, retail, and distribution growth to HORECA, high-end hotels, and distributors.

Dean Lin

National Sales Manager

10+ years of F&B sales leadership across China, leading new business, retail, and distribution growth to HORECA, high-end hotels, and distributors.

Bio

Carrie Zhang

Logistics Manager

10+ years managing international logistics, customs clearance, and freight forwarders, with strong English and problem-solving skills.

Carrie Zhang

Logistics Manager

10+ years managing international logistics, customs clearance, and freight forwarders, with strong English and problem-solving skills.

Bio

Jacqueline Ma

Office Manager

Extensive experience launching brands from scratch, with over 7 years and 50+ successful activations.

Jacqueline Ma

Office Manager

Extensive experience launching brands from scratch, with over 7 years and 50+ successful activations.

Bio

Jonathan Cox

CEO & Founder

20 years scaling global brands with an MBA from Rollins College.

Jonathan Cox

CEO & Founder

20 years scaling global brands with an MBA from Rollins College.

Bio

Kathy Lu

Brand Manager Homeware & Skincare

Business Administration graduate from South China Normal University with 9 years at Mannings China, expert in brand commercialisation in China.

Kathy Lu

Brand Manager Homeware & Skincare

Business Administration graduate from South China Normal University with 9 years at Mannings China, expert in brand commercialisation in China.

Bio

Linlin Xu

Content Creation

Creates platform-specific, on-brand digital content for Little Red Book, Douyin, and major eCom platforms tailored to Chinese consumer preferences.

Linlin Xu

Content Creation

Creates platform-specific, on-brand digital content for Little Red Book, Douyin, and major eCom platforms tailored to Chinese consumer preferences.

Bio

Missy Liufu

Brand Activation

Specialist in digital brand activation and project management, with a background in International Business from Guangzhou College.

Missy Liufu

Brand Activation

Specialist in digital brand activation and project management, with a background in International Business from Guangzhou College.

Bio

Pinky Luo

Finance Manager

Master’s in Enterprise Innovation Management (University of Exeter) with expertise in online/offline channel development across beauty, personal care, and F&B.

Pinky Luo

Finance Manager

Master’s in Enterprise Innovation Management (University of Exeter) with expertise in online/offline channel development across beauty, personal care, and F&B.

Bio

Yoyo Wang

E-Commerce Manager

eCommerce operations expert across JD, Tmall, and Douyin, with 8 years managing Watsons’ personal care online stores using data to drive growth.

Yoyo Wang

E-Commerce Manager

eCommerce operations expert across JD, Tmall, and Douyin, with 8 years managing Watsons’ personal care online stores using data to drive growth.

Bio

Frequently Asked Questions (FAQ)

Do we need to set up a local entity in China?

How soon can we realistically expect revenue?

How are you paid, and how is the product sold?

What level of involvement is required from our internal team?

What types of industries or businesses do you work with?

How do you ensure compliance with complex regulatory requirements?

Most brands can go live within 90–180 days, depending on product type, registration needs, and launch scope.

Is your business China-Ready?

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