China B2B & B2C Distribution Services
End-to-end B2B and B2C sales and distribution solutions for global consumer brands.
From compliance to conversion, we turn complexity into commercial outcomes.
Trusted by 60+ Global Brands
What Winning in China Looks Like
If you’re a serious consumer brand, you already know the risks. You’re here because you want to get clear on the rewards.
✓
Shelves Stocked. Endcaps Secured.
Get your stock placed front and centre across China’s top retailers, both online and offline.
✓
Container Loads, Not Cart Abandons
You’re not chasing clicks. You’re moving volume. With proven distribution channels and commercial strategy, your product moves by the pallet, not the post.
✓
Execution Without the Guesswork
From compliance to logistics, every step is handled by a team who’s done it countless times before. You get a full operational setup that actually delivers.
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Brand Control Without Building a Team
Your team stays focused at HQ. We manage execution locally while you retain full control over pricing, partners, and positioning.
✓
Confidence at the Top Table
No more black box. You get visibility, governance, and reporting that holds up under board scrutiny because every dollar, unit, and milestone is accounted for.
You Don't Just Need an Advisor. You Need Real Sales Execution
If you’re responsible for international growth, you don’t get the luxury of trial and error. China is too complex. The stakes are too high. “Learning as you go” isn’t acceptable at the board level.
You don't need another 'advisor'. You need a trustworthy partner with a strong sales record and real skin in the game.
$
M
Sales revenue generated for global consumer brands
Years
Experience launching western businesses in China
You Don't Just Need an Advisor. You Need Real Sales Execution
If you’re responsible for international growth, you don’t get the luxury of trial and error. China is too complex. The stakes are too high. “Learning as you go” isn’t acceptable at the board level.
You don't need another 'advisor'. You need a trustworthy partner with a strong sales record and real skin in the game.
$
M
Sales revenue generated for global consumer brands
Years
Experience launching western businesses in China
You Don't Just Need an Advisor. You Need Real Sales Execution
If you’re responsible for international growth, you don’t get the luxury of trial and error. China is too complex. The stakes are too high. “Learning as you go” isn’t acceptable at the board level.
You don't need another 'advisor'. You need a trustworthy partner with a strong sales record and real skin in the game.
$
M
Sales revenue generated for global consumer brands
Years
Experience launching western businesses in China
Our specialty is helping established consumer brands rapidly scale their sales and distribution into China - while avoiding the costly missteps and risks that derail far too many.
Our specialty is helping established consumer brands rapidly scale their sales and distribution into China - while avoiding the costly missteps and risks that derail far too many.
Jonathan Cox
Founder & CEO, Stratforms
China Sales Activation
Stratforms provides an end-to-end sales and distribution partnership model for established consumer brands ready to scale into China.
We offer a fully staffed team with boots on-the-ground - ready to represent your brand in-market.
What We Do
B2B & B2C Distribution
We build and manage your China sales engine across wholesale, retail, and eCommerce. This means:
purchasing and reselling your stock in China as a your official distributor.
Ontroducing you directly to China’s biggest retail chains and eCommerce platforms.
Running and operating your eCommerce stores (Tmall, JD, WeChat, etc.)
Planning and orchestrating your cross-platform sales campaigns and seasonal promotions.
B2B & B2C Distribution
We build and manage your China sales engine across wholesale, retail, and eCommerce. This means:
purchasing and reselling your stock in China as a your official distributor.
Ontroducing you directly to China’s biggest retail chains and eCommerce platforms.
Running and operating your eCommerce stores (Tmall, JD, WeChat, etc.)
Planning and orchestrating your cross-platform sales campaigns and seasonal promotions.
Operations
We set up and run the operational infrastructure required to support your sales.
Full market setup (Cross-Border eCommerce and General Trade)
Compliance, registration, and approvals
Warehousing and logistics coordination
Support for Digital marketing and activations
Reporting, analytics, and strategic guidance
A Direct Inroad to China's Largest Retail Chains, Distribution Networks & eCommerce Platforms
We’ve spent 20 years building relationships in China, so you don’t have to. From top retail chains to China’s leading eCommerce platforms, we have direct, working connections that shortcut years of business development. That means faster onboarding, smoother negotiations, and real sales pathways from day one.
The Doors are open, and relationships 'pre-warmed'
A Direct Inroad to China's Largest Retail Chains, Distribution Networks & eCommerce Platforms
We’ve spent 20 years building relationships in China, so you don’t have to. From top retail chains to China’s leading eCommerce platforms, we have direct, working connections that shortcut years of business development. That means faster onboarding, smoother negotiations, and real sales pathways from day one.
The Doors are open, and relationships 'pre-warmed'
A Direct Inroad to China's Largest Retail Chains, Distribution Networks & eCommerce Platforms
We’ve spent 20 years building relationships in China, so you don’t have to. From top retail chains to China’s leading eCommerce platforms, we have direct, working connections that shortcut years of business development. That means faster onboarding, smoother negotiations, and real sales pathways from day one.
The Doors are open, and relationships 'pre-warmed'
What a Controlled China Presence Enables
Predictable Revenues
Omnichannel Presence
Air-Tight Foundations
Executive-Level Control
Risk Actively Managed
Predictable Revenues
You’re no longer “testing” China - you’re selling.
Consistent, growing revenue with clear sales data
Repeatable commercial momentum across priority channels
Decision making becomes data-driven
China becomes a managed growth market.
What a Controlled China Presence Enables
Predictable Revenues
Omnichannel Presence
Air-Tight Foundations
Executive-Level Control
Risk Actively Managed
Predictable Revenues
You’re no longer “testing” China - you’re selling.
Consistent, growing revenue with clear sales data
Repeatable commercial momentum across priority channels
Decision making becomes data-driven
China becomes a managed growth market.
What a Controlled China Presence Enables
Predictable Revenues
Omnichannel Presence
Air-Tight Foundations
Executive-Level Control
Risk Actively Managed
Predictable Revenues
You’re no longer “testing” China - you’re selling.
Consistent, growing revenue with clear sales data
Repeatable commercial momentum across priority channels
Decision making becomes data-driven
China becomes a managed growth market.
Trusted by 60+ Global Brands
Client Results & Testimonials
These are the real-world results of clients who chose to scale with Stratforms.
Remedy Drinks
Drove Remedy to #1 kombucha brand on Tmall, activating over 700 retail touchpoints and close to 1M units sold across China.
$2.4M
in retail sales since launch.
Jonathan Cox is a professional of the highest calibre who operates with an exceptionally high degree of integrity. I have greatly valued his insights, advice and support as we’ve worked together to launch Remedy Drinks in the challenging China market.
Gary Cobbledick
Director
Remedy Drinks
$2.4M
in retail sales since launch.
Jonathan Cox is a professional of the highest calibre who operates with an exceptionally high degree of integrity. I have greatly valued his insights, advice and support as we’ve worked together to launch Remedy Drinks in the challenging China market.
Gary Cobbledick
Director
Remedy Drinks
Drove Remedy to #1 kombucha brand on Tmall, activating over 700 retail touchpoints and close to 1M units sold across China.
$2.4M
in retail sales since launch.
Jonathan Cox is a professional of the highest calibre who operates with an exceptionally high degree of integrity. I have greatly valued his insights, advice and support as we’ve worked together to launch Remedy Drinks in the challenging China market.
Gary Cobbledick
Director
What to Expect When You Partner With Us
Market Assessment
We validate China’s real commercial potential for your brand. You gain clarity on pricing, demand, category fit, and the channels that actually make sense - so leadership can confidently greenlight the expansion path forward.
Go-to-Market Roadmap
We then craft a bespoke, executable plan. In here, we define the right market entry model, sequencing, timelines, and commercial milestones, aligning internal stakeholders around a single, focused approach.
White-Glove Operational Setup
We build the Cross-Border eCommerce (CBEC) and General Trade foundations. This includes regulatory, compliance, trademarking & IP, logistics, warehousing, product and store registrations.
Sales Engine Activation
This is where the fun begins. We activate your cross-border eCommerce stores, introduce you to China’s major retail chains, and kick off your sales and activation campaigns on the ground.
Embedded Partner Model
We operate as your on-the-ground sales and distribution team in China. Local agencies, distributors, and channels are managed through transparent workflows and clear accountability - fully aligned with your commercial goals.
Board-Ready Reporting
China becomes visible and measurable. You receive consolidated reporting across platforms and partners, with monthly updates designed for leadership and board-level review.
What to Expect When You Partner With Us
Market Assessment
We validate China’s real commercial potential for your brand. You gain clarity on pricing, demand, category fit, and the channels that actually make sense - so leadership can confidently greenlight the expansion path forward.
Go-to-Market Roadmap
We then craft a bespoke, executable plan. In here, we define the right market entry model, sequencing, timelines, and commercial milestones, aligning internal stakeholders around a single, focused approach.
White-Glove Operational Setup
We build the Cross-Border eCommerce (CBEC) and General Trade foundations. This includes regulatory, compliance, trademarking & IP, logistics, warehousing, product and store registrations.
Sales Engine Activation
This is where the fun begins. We activate your cross-border eCommerce stores, introduce you to China’s major retail chains, and kick off your sales and activation campaigns on the ground.
Embedded Partner Model
We operate as your on-the-ground sales and distribution team in China. Local agencies, distributors, and channels are managed through transparent workflows and clear accountability - fully aligned with your commercial goals.
Board-Ready Reporting
China becomes visible and measurable. You receive consolidated reporting across platforms and partners, with monthly updates designed for leadership and board-level review.
What to Expect When You Partner With Us
Market Assessment
We validate China’s real commercial potential for your brand. You gain clarity on pricing, demand, category fit, and the channels that actually make sense - so leadership can confidently greenlight the expansion path forward.
Go-to-Market Roadmap
We then craft a bespoke, executable plan. In here, we define the right market entry model, sequencing, timelines, and commercial milestones, aligning internal stakeholders around a single, focused approach.
White-Glove Operational Setup
We build the Cross-Border eCommerce (CBEC) and General Trade foundations. This includes regulatory, compliance, trademarking & IP, logistics, warehousing, product and store registrations.
Sales Engine Activation
This is where the fun begins. We activate your cross-border eCommerce stores, introduce you to China’s major retail chains, and kick off your sales and activation campaigns on the ground.
Embedded Partner Model
We operate as your on-the-ground sales and distribution team in China. Local agencies, distributors, and channels are managed through transparent workflows and clear accountability - fully aligned with your commercial goals.
Board-Ready Reporting
China becomes visible and measurable. You receive consolidated reporting across platforms and partners, with monthly updates designed for leadership and board-level review.
De-Risk your China Expansion
✓
Aligned Commercial Incentives
We don’t sit on the sidelines. We buy and sell your product - which means our success is directly tied to your commercial traction. Revenue matters because it matters to both of us.
✓
We Stay Transparent, You Stay in Control
Execution is handled locally - but control stays with you. You retain upstream pricing authority, brand ownership, and full commercial visibility. We operate transparently, with documented workflows and monthly reporting you can trust.
✓
Governance Built for Executive Teams
The partnership includes structured decision points, defined milestones, and board-ready reporting - so China expansion fits cleanly into executive and board governance frameworks.
✓
Flexibility Without Long-Term Lock-In
China strategies evolve. Your contract shouldn’t trap you. Engagements are scoped around outcomes, not open-ended retainers. Contract terms are flexible, protecting you from long-term exposure if priorities or conditions change.
How to Start Your China Expansion
Submit Your Brand
Start the process by sharing a few quick details about your product, category, and commercial goals.
Meet, Align & Sign
We clarify the opportunity, align on direction, and formalise the engagement with a proposal that reflects your China potential.
Step Into China
With the plan in place, we activate operations and get your sales and distribution channels moving fast.
How to Start Your China Expansion
Submit Your Brand
Start the process by sharing a few quick details about your product, category, and commercial goals.
Meet, Align & Sign
We clarify the opportunity, align on direction, and formalise the engagement with a proposal that reflects your China potential.
Step Into China
With the plan in place, we activate operations and get your sales and distribution channels moving fast.
How to Start Your China Expansion
Submit Your Brand
Start the process by sharing a few quick details about your product, category, and commercial goals.
Meet, Align & Sign
We clarify the opportunity, align on direction, and formalise the engagement with a proposal that reflects your China potential.
Step Into China
With the plan in place, we activate operations and get your sales and distribution channels moving fast.
Tap Into the Right Networks
Leverage our working partnerships with Australia’s leading trade and export bodies.
Tap Into the Right Networks
Leverage our working partnerships with Australia’s leading trade and export bodies.
Tap Into the Right Networks
Leverage our working partnerships with Australia’s leading trade and export bodies.
Meet the Leaders Who Will Power Your Growth
Meet the Leaders Who Will Power Your Growth
Our team becomes your team and combines big-picture thinking with hands-on delivery, backed by years of experience & success. We believe that if you build the people, the people will build the business.
Our team becomes your team and combines big-picture thinking with hands-on delivery, backed by years of experience & success. We believe that if you build the people, the people will build the business.
Dean Lin
National Sales Manager
10+ years of F&B sales leadership across China, leading new business, retail, and distribution growth to HORECA, high-end hotels, and distributors.
Dean Lin
National Sales Manager
10+ years of F&B sales leadership across China, leading new business, retail, and distribution growth to HORECA, high-end hotels, and distributors.
Bio
Dean Lin
National Sales Manager
10+ years of F&B sales leadership across China, leading new business, retail, and distribution growth to HORECA, high-end hotels, and distributors.
Bio
Carrie Zhang
Logistics Manager
10+ years managing international logistics, customs clearance, and freight forwarders, with strong English and problem-solving skills.
Carrie Zhang
Logistics Manager
10+ years managing international logistics, customs clearance, and freight forwarders, with strong English and problem-solving skills.
Bio
Carrie Zhang
Logistics Manager
10+ years managing international logistics, customs clearance, and freight forwarders, with strong English and problem-solving skills.
Bio
Christy Liang
Operations Director
20+ years in import/export, with deep expertise in China’s regulatory, tax, and operational frameworks.
Christy Liang
Operations Director
20+ years in import/export, with deep expertise in China’s regulatory, tax, and operational frameworks.
Bio
Christy Liang
Operations Director
20+ years in import/export, with deep expertise in China’s regulatory, tax, and operational frameworks.
Bio
Jacqueline Ma
Office Manager
Extensive experience launching brands from scratch, with over 7 years and 50+ successful activations.
Jacqueline Ma
Office Manager
Extensive experience launching brands from scratch, with over 7 years and 50+ successful activations.
Bio
Jacqueline Ma
Office Manager
Extensive experience launching brands from scratch, with over 7 years and 50+ successful activations.
Bio
Jonathan Cox
CEO & Founder
20 years scaling global brands with an MBA from Rollins College.
Jonathan Cox
CEO & Founder
20 years scaling global brands with an MBA from Rollins College.
Bio
Jonathan Cox
CEO & Founder
20 years scaling global brands with an MBA from Rollins College.
Bio
Kathy Lu
Brand Manager Homeware & Skincare
Business Administration graduate from South China Normal University with 9 years at Mannings China, expert in brand commercialisation in China.
Kathy Lu
Brand Manager Homeware & Skincare
Business Administration graduate from South China Normal University with 9 years at Mannings China, expert in brand commercialisation in China.
Bio
Kathy Lu
Brand Manager Homeware & Skincare
Business Administration graduate from South China Normal University with 9 years at Mannings China, expert in brand commercialisation in China.
Bio
Liu Cunming
Director
30 years of experience in high-end manufacturing and operations across China and Southeast Asia.
Liu Cunming
Director
30 years of experience in high-end manufacturing and operations across China and Southeast Asia.
Bio
Liu Cunming
Director
30 years of experience in high-end manufacturing and operations across China and Southeast Asia.
Bio
Linlin Xu
Content Creation
Creates platform-specific, on-brand digital content for Little Red Book, Douyin, and major eCom platforms tailored to Chinese consumer preferences.
Linlin Xu
Content Creation
Creates platform-specific, on-brand digital content for Little Red Book, Douyin, and major eCom platforms tailored to Chinese consumer preferences.
Bio
Linlin Xu
Content Creation
Creates platform-specific, on-brand digital content for Little Red Book, Douyin, and major eCom platforms tailored to Chinese consumer preferences.
Bio
Missy Liufu
Brand Activation
Specialist in digital brand activation and project management, with a background in International Business from Guangzhou College.
Missy Liufu
Brand Activation
Specialist in digital brand activation and project management, with a background in International Business from Guangzhou College.
Bio
Missy Liufu
Brand Activation
Specialist in digital brand activation and project management, with a background in International Business from Guangzhou College.
Bio
Sherry Luo
Financial Controller
University of Queensland Accounting graduate with expert-level knowledge in financial management for China-based distribution businesses.
Sherry Luo
Financial Controller
University of Queensland Accounting graduate with expert-level knowledge in financial management for China-based distribution businesses.
Bio
Sherry Luo
Financial Controller
University of Queensland Accounting graduate with expert-level knowledge in financial management for China-based distribution businesses.
Bio
Stephanie Yin
TBA
Master’s in Enterprise Innovation Management (University of Exeter) with expertise in online/offline channel development across beauty, personal care, and F&B.
Stephanie Yin
TBA
Master’s in Enterprise Innovation Management (University of Exeter) with expertise in online/offline channel development across beauty, personal care, and F&B.
Bio
Stephanie Yin
TBA
Master’s in Enterprise Innovation Management (University of Exeter) with expertise in online/offline channel development across beauty, personal care, and F&B.
Bio
Yoyo Wang
E-Commerce Manager
eCommerce operations expert across JD, Tmall, and Douyin, with 8 years managing Watsons’ personal care online stores using data to drive growth.
Yoyo Wang
E-Commerce Manager
eCommerce operations expert across JD, Tmall, and Douyin, with 8 years managing Watsons’ personal care online stores using data to drive growth.
Bio
Yoyo Wang
E-Commerce Manager
eCommerce operations expert across JD, Tmall, and Douyin, with 8 years managing Watsons’ personal care online stores using data to drive growth.
Bio
Frequently Asked Questions (FAQ)
Do we need to set up a local entity in China?
Do we need to set up a local entity in China?
How soon can we realistically expect revenue?
How soon can we realistically expect revenue?
How are you paid, and how is the product sold?
How are you paid, and how is the product sold?
What level of involvement is required from our internal team?
What level of involvement is required from our internal team?
What level of involvement is required from our internal team?
What level of involvement is required from our internal team?
What types of industries or businesses do you work with?
What types of industries or businesses do you work with?
What types of industries or businesses do you work with?
What types of industries or businesses do you work with?
How do you ensure compliance with complex regulatory requirements?
How do you ensure compliance with complex regulatory requirements?
Most brands can go live within 90–180 days, depending on product type, registration needs, and launch scope.
Most brands can go live within 90–180 days, depending on product type, registration needs, and launch scope.
Is your business China-Ready?
Is your business China-Ready?